Monthly Archives: May 2014

Why does an organization need or opt for CRM?

If one would conduct a survey on the use of CRM,it is highly possible that the results would
include concerns from Organizations. Mostly shortcomings on expectations and on the way it is managed from the part of the users and the implementers.In spite of all this, organization feel the need for
CRM and rightfully so, as it enhances your all important, customer service delivery.

Outlined below are some of the major reasons, why Institutions feel the need for CRM. I will be mentioning customers in my points below, as these aspects cover private and public sectors:

  • Building perceptions of your Organization

This involves, using the collected data on your prospects or customers to convert it into actions that change your …

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Disclaimer: The opinions expressed herein are my own personal opinions and do not represent my employer’s view in any way.